Giving out Surveys are an excellent means to collect suggestions, know what the visitor likes and dislikes about you, and find out how satisfied your client is with your services. Asking specific questions gives organization data that is useful for decision making, products or services enhancements/differentiation and better assessing focus. Surveys are versatile, cost-effective, and can reach a broad audience, making them a key tool for businesses, researchers, and educators. Whether conducted online or in person, well-designed surveys help organizations stay informed, responsive, and focused on growth.
Most people will not fill out the survey
Even though we have made the survey as easy as possible—fill in the bubbles from 1 to 5, from poor to excellent on several categories, most people will not take the time to fill it out and return it. We have considered randomly drawing a gift card to increase participation but haven’t done so yet. But, we want tenants to have the opportunity to fill out and return anonymously, but for obvious reasons, we haven’t worked out the reward option yet. We are averaging about 20% participation, but out of 400 units, there are still about 60 surveys to peruse. But we don’t stress too much about poor participation because even just one survey can provide meaningful feedback, and we still get the chance to market ourselves (as I discuss below).
The comments we get are productive.
Every year, my office managers cringe at the thought of what might come back written in the comments. I’m sure they are thinking in their head of the problem tenant who keeps harassing them in the office about a maintenance issue that is nonexistent or the tenant who is angry because she is being evicted. Sure, every once in a while, we get a crazy comment, but they truly are outliers, and we usually know who is behind it! For the most part, we get good feedback on our strong points and not-so-strong points. For example, in my last survey, I found out my tenants really liked my staff, but they thought our lawn care was just mediocre.
So this past summer, we put together a better lawn care schedule and put one person in charge of making sure the lawns were well maintained instead of relying on tenants willing to mow for reduced rent. It will be interesting this year to see if the results improve. Also, last year, one tenant mentioned in the comments that our dumpster area could use power washing. Yes, it could! And thanks for reminding us! Productive comments help us become better.
The survey is one of my best marketing tools.
Even if people do not fill out the surveys, they usually read over them. In my cover sheet, I have the opportunity to remind everyone what Mitcham Group Apartments has done to improve the property over the past year. So, I usually list our improvements: erected a new pool fence, blacktopped the parking lot, upgraded furnaces, etc. Sometimes, I mention the items on our to-do list, which lets people know that I have noticed the peeling paint and sagging porch that needs attention. It is also the perfect time to remind tenants to link us on Facebook or Track us on Twitter—two avenues where we can market ourselves year-round. We even put in a notice that if you are looking for a new place, you can check out our website or call us with your needs.
After all, if our tenants need a bigger apartment or want a change of scenery, we want them to look at our other offerings first! The surveys can also be informational. For example, one year, when we gave out surveys in a particularly bad winter, we reminded people of important weather tips as a way to decrease our frozen pipe issues!
Careful planning of my survey paid off.
David Letterman pointed out the foibles of surveys one night in a monologue. He said, “That latest survey from USA Today has three out of four people making 75% of the population.” True, if you go into the survey just looking for the obvious, you will miss out on hearing the things you need to hear. In planning my survey, I got help from college students taking a business course in statistical analysis. Luckily, they liked my idea, and it got used as a classroom project! I benefited from having experts (the students and their professors) develop the survey and provide feedback.
There are a lot of websites on the internet that can assist in this process, too, but I highly recommend that you have outside people review your survey for bias and make sure you are not just getting back what you wish for but something that will energize and improve your business.
Who Can Benefit from Giving Out Surveys?
Giving out Surveys are a powerful tool for businesses, educators, researchers, non-profits, and government organizations alike. Surveys are an excellent source of helping businesses to get feedback about themselves through customers and improve their products & the user experience. Surveys are tools that professionals use to gather data on one or more topics, observe trends, and provide support for academic studies from educators and researchers. Shows how non-profits get input on what communities need so that they provide services effectively. Surveys used to inform policy decisions by government agencies are based on public opinion. When you collect recommendations that are directed towards the location, every single division could work hard and rely on data to make decisions while improving functions and meeting your audience requirements for better effect. Surveys connect you directly to your niche in a digestible manner.
Why Should You Give Out Surveys?
By the way giving out Surveys are a great opportunity to gather direct insights from your target audience to inform what works (and what doesn’t) when crafting strategies around IFG. Nothing gives you the immediacy of feedback like surveys, which help you gauge customer satisfaction and know how and where improvement is require while also trying to read market trends. Conducting surveys at regular intervals helps businesses go to the root cause of decision-making and adapt goods and services as per customer preferences, ultimately establishing stronger brand loyalty. Additionally, by conducting surveys, you create an envelope of engagement and make the customers feel that their opinions count. Surveys for customer experience, product feedback, or research are far more than just a piece of data collection; they serve as the foundation on which actionable information is drawn to ensure marketability in this largely unrestrained and constantly growing competitive landscape.
What Are the Advantages of Giving Out Surveys?
The Giving out Surveys are beneficial as a cue for things by researchers, founded troubles, and organizations that require some perspective about something. You can conduct surveys to get direct feedback from your target audience, which assists in making a better understanding of customer needs and preferences as well as their level of satisfaction. This data can then be utilizing efficiently to enhance products, services, or customer experiences. Surveys are also one of the cheapest and easiest tools to scale — the ideal solution for interacting with more extensive groups. It also creates quantitative and qualitative data to help steer decisions and support strategies. Continuous use of surveys enables organizations to stay agile and responsive towards the changing market trends while simultaneously increasing customer loyalty and facilitating data-backed decisions that establish better overall business growth and performance.
Reference :
Wendy Myers, Askthelandlady (2014, October 21). The Importance of Being Earnest in Giving out Surveys.